Geraniotis Hotel & Resort

This corporate identity was redesigned for Geraniotis Hotel & Resort. The overall aesthetics and redesign of its logo were based on the crane – which derives from the family name as Crane means Geranos in Greek- and the premium feeling which comes from its refined typography and Pantone 465C. The resort embraces sustainable tourism and focuses on environmental, economic and social responsibility. All these values were incorporated in the new logo as we opted for Pantone 2767C – a colour that denotes trust and loyalty. Letterheads, business cards, envelopes as well as door hangers are the final touches that complement Geraniotis’ brand.


Logotype and brand identity design, Business card design

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