Forty six rent a car

Forty Six, is a car rental business, offering a variety of vehicles for everyone to explore Crete island. For this project we designed the logo and the brand identity, with applications such as business cards, advertising flyers, and informative board stand. The logotype abstractly depicts a car’s tire marks on the ground, combined with a light grey to make it more literal and comprehensible to the audience. We went for a full sans-serif typography to give a more corporate vibe, while we chose a bright orange to highlight the sense of adventure and liveliness the visitor experiences while exploring Crete island.

Services:

Logo and brand identity design

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