Acaste Mercurial Fashion is the newest high fashion entry in the market of Chania, addressing to those who embrace the variability of fashion. Aiming to express the alternative character of the brand, we took inspiration from Oceanides and the fluidity of fashion and we came up with the name Acaste Mercurial Fashion, along with the tagline “unfold your layers”! We designed the logo and brand identity of Acaste, while also we developed the brand’s philosophy. Moreover, we designed and developed its e-shop and provided the company with website consulting and digital marketing services. The creative fashion story of Acaste keeps unfolding on Social Media, as we handle the Instagram feed design and Social Media content creation of the brand!