Katsoulakis Paints & Coatings
- Category
- Branding
- Sector
- Paints & building materials
- Location
- Chania, Crete
- Year
- 2025
Katsoulakis is a paints and building materials store in Chania, Crete, in business since 1985. Mene & Jo designed the company’s new brand identity, from the logo to the shopfront.
Identity
- Logo
- Custom icons
- Colour palette
Applications
- Stationery
- Business cards
- Shopping bags
- Merch
Space & fleet
- Shopfront signage
- Vehicle graphics
Digital
- Logo animation
The brief
After almost 40 years in the market, the business needed an identity that felt current while keeping the trust it had built. It also needed to show at a glance that the store covers four areas: paints, tools, building materials and equipment rental.
What we did
The logo is built from four geometric pieces that form the letter K. We used the same pieces to create four custom icons, one for each area of the store. The palette pairs deep navy (Pantone 432 C) and orange (Pantone 7417 C) with four earthy tones, one per area. The system runs across stationery, business cards, shopping bags, staff apparel, vehicle graphics and signage, together with a short logo animation for social media.
