{"id":6813,"date":"2026-11-13T19:47:17","date_gmt":"2026-11-13T19:47:17","guid":{"rendered":"https:\/\/mene-jo.gr\/?page_id=6813"},"modified":"2026-11-13T19:46:56","modified_gmt":"2026-11-13T19:46:56","slug":"shinex","status":"publish","type":"page","link":"https:\/\/mene-jo.gr\/en\/shinex\/","title":{"rendered":"Shinex"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6813\" class=\"elementor elementor-6813 elementor-6794\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-mjkp11 e-con-full e-flex e-con e-parent\" data-id=\"mjkp11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-mjkp12 elementor-widget elementor-widget-html\" data-id=\"mjkp12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div 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.vidsq{aspect-ratio:5\/7;overflow:hidden;display:flex;align-items:center;justify-content:center;background:#104b79}.mjPR .vidsq video{width:100% !important;height:auto !important;flex:none}\n<\/style><article class=\"mjPR\"><a class=\"lnk back\" href=\"\/en\/portfolio\/\">Portfolio<\/a><div class=\"hd\"><h1>Shinex<\/h1><dl class=\"spec\"><div><dt>Category<\/dt><dd>Branding<\/dd><\/div><div><dt>Sector<\/dt><dd>B2B cleaning supplies<\/dd><\/div><div><dt>Location<\/dt><dd>Souda, Chania<\/dd><\/div><div><dt>Year<\/dt><dd>2024<\/dd><\/div><\/dl><div class=\"lead\"><p class=\"intro\">Shinex is a B2B supplier of professional cleaning products based in Souda, Chania, in business since 2014. Mene &amp; Jo designed the company's rebrand, from the logo to the vehicle fleet and the packaging.<\/p><div class=\"sv\"><div class=\"grp\"><div><h3>Identity<\/h3><ul><li>Logo<\/li><li>Colour palette<\/li><li>Typography<\/li><\/ul><\/div><div><h3>Applications<\/h3><ul><li>Stationery<\/li><li>Business cards<\/li><li>Fleet graphics<\/li><\/ul><\/div><div><h3>Packaging<\/h3><ul><li>Eco Brown label<\/li><li>Ren\u00e9 Cosmetics<\/li><\/ul><\/div><div><h3>Digital<\/h3><ul><li>Logo animation<\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"heroimg\"><img fetchpriority=\"high\" src=\"https:\/\/mene-jo.gr\/wp-content\/uploads\/2026\/11\/shinex-business-cards.webp\" width=\"2000\" height=\"1333\" fetchpriority=\"high\" decoding=\"async\" alt=\"Shinex business cards with the new logo designed by Mene & Jo\"><\/div><\/div><div class=\"two\"><div><h2>The brief<\/h2><p>Shinex supplies hotels, restaurants, rental properties and businesses across Chania with cleaning chemicals, detergents and paper products. Its existing identity no longer matched the professional clients it serves. The company needed a brand that works on a van as well as on a label and stands out from generic supplier brands.<\/p><\/div><div><h2>What we did<\/h2><p>We designed a lowercase wordmark in deep blue with a two-tone \"x\" that reads as a drop and a tick: clean, done. The identity was applied to stationery and business cards, to the vehicle fleet and to packaging, starting with the Eco Brown professional paper towel. We also created the name, logo and the five labels of Ren\u00e9 Cosmetics, the company's hotel amenities line. One recognisable brand at every point where a client meets Shinex: the van that delivers, the card, the roll on the shelf and the hotel bathroom.<\/p><\/div><\/div><div class=\"gal\"><figure class=\"g-l\"><div class=\"vidsq\"><video src=\"https:\/\/mene-jo.gr\/wp-content\/uploads\/2026\/11\/shinex-logo-reveal.mp4\" width=\"720\" height=\"1280\" muted autoplay loop playsinline preload=\"metadata\" aria-label=\"Shinex logo animation\"><\/video><\/div><figcaption>Logo animation<\/figcaption><\/figure><figure class=\"g-r drop\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mene-jo.gr\/wp-content\/uploads\/2026\/11\/shinex-colours-typography.webp\" width=\"1398\" height=\"1964\" loading=\"lazy\" alt=\"Shinex brand colours and typography\"><figcaption>Colours and typography<\/figcaption><\/figure><figure class=\"g-l\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mene-jo.gr\/wp-content\/uploads\/2026\/11\/shinex-envelope.webp\" width=\"2000\" height=\"1333\" loading=\"lazy\" alt=\"Shinex envelope with the new identity\"><figcaption>Envelope<\/figcaption><\/figure><figure class=\"g-r drop\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mene-jo.gr\/wp-content\/uploads\/2026\/11\/shinex-stationery.webp\" width=\"2000\" height=\"1333\" loading=\"lazy\" alt=\"Shinex letterhead and business card\"><figcaption>Stationery<\/figcaption><\/figure><figure class=\"g-l\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mene-jo.gr\/wp-content\/uploads\/2026\/11\/shinex-symbol-concept.webp\" width=\"1080\" height=\"1350\" loading=\"lazy\" alt=\"The Shinex symbol concept: cleaning product on top, water surface below\"><figcaption>The symbol<\/figcaption><\/figure><figure class=\"g-r drop\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mene-jo.gr\/wp-content\/uploads\/2026\/11\/Scaled-Greek-label-on-wrapped-package.png\" width=\"1536\" height=\"1024\" loading=\"lazy\" alt=\"Shinex Eco Brown pack: two professional paper towel rolls with the label by Mene & Jo\"><figcaption>Eco Brown packaging<\/figcaption><\/figure><figure class=\"g-full\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mene-jo.gr\/wp-content\/uploads\/2026\/11\/shinex-rene-amenities.webp\" width=\"1920\" height=\"740\" loading=\"lazy\" alt=\"Ren\u00e9 Cosmetics hotel amenities by Shinex, packaging by Mene & Jo\"><figcaption>Ren\u00e9 Cosmetics, amenities<\/figcaption><\/figure><\/div><div class=\"end\"><h2>Have something in mind?<\/h2><div class=\"links\"><a class=\"lnk\" href=\"\/en\/portfolio\/\">All projects<\/a><a class=\"lnk\" href=\"\/en\/contact\/\">Let\u2019s talk<\/a><\/div><\/div><\/article><script>if(window.matchMedia(\"(prefers-reduced-motion: reduce)\").matches){document.querySelectorAll(\".mjPR video\").forEach(function(v){v.removeAttribute(\"autoplay\");v.pause()})}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Portfolio Shinex Category Branding Sector B2B cleaning supplies Location Souda, Chania Year 2024 Shinex is a B2B supplier of professional cleaning products based in Souda, Chania, in business since 2014. Mene &amp; Jo designed the company&#8217;s rebrand, from the logo to the vehicle fleet and the packaging. Identity Logo Colour palette Typography Applications Stationery Business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6697,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6813","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shinex rebrand | Branding in Chania | Mene &amp; Jo<\/title>\n<meta name=\"description\" content=\"Rebrand, packaging, fleet graphics and the Ren\u00e9 Cosmetics amenities line for Shinex, B2B cleaning products supplier in Chania, by Mene &amp; Jo (2024).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mene-jo.gr\/en\/shinex\/\" \/>\n<meta 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